Development of a content marketing strategy that speaks to the target audience plays a key role in successful execution of an overall online marketing program. Companies that embrace the social web as part of their marketing mix need to consider the content created within social media channels just as much as corporate web site content.

Whether you communicate to your audience via a blog, Twitter or social networking sites like Facebook, the only true way to build relationships with a growing network is to listen, engage and provide content they find valuable.

When developing a social media content strategy, start by asking questions like: “What does my network find valuable?”.

Development of a content marketing strategy that speaks to the target audience plays a key role in successful execution of an overall online marketing program. Companies that embrace the social web as part of their marketing mix need to consider the content created within social media channels just as much as corporate web site content.

Whether you communicate to your audience via a blog, Twitter or social networking sites like Facebook, the only true way to build relationships with a growing network is to listen, engage and provide content they find valuable.

When developing a social media content strategy, start by asking questions like: “What does my network find valuable?”.